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Enioluwa Adeoluwa Biography, Family, Education, Career and Net Worth


Enioluwa Adeoluwa popularly known as “Lipgloss Boy” or “Beauty Boy” is a Nigerian film director, public speaker, author, digital creator and influencer.


He is referred to as the youngest director in Nigeria, after he was awarded the ‘best director’ award at the Nigerian Universities Theater Arts Festival, 2019.

He is the First Brand Ambassador of Crocs Nigeria.



Adeoluwa was born on July 6, 1999, in Akure, Ondo to Prof. Femi and Bola. He hails from a close-knit family in Ado-Ekiti.


Adeoluwa is the second son of Mr and Mrs Adeoluwa and has two brothers. Eni’s father, Professor Victor Olufemi Adeoluwa, is an esteemed associate professor at Ekiti State University and currently serves as the Vice Chancellor at Bamidele Olumilua University of Education, Science and Technology, Ikere-Ekiti (BOUESTI).

His mother, Mrs Adeoluwa, is a successful businesswoman and entrepreneur, providing a supportive and nurturing environment for Eni’s personal and professional growth.



Adeoluwa had his elementary education at Cabataf Primary School in Akure. He attended Preston International School for his secondary education, graduating with flying colors in his WAEC and NECO examinations.


After graduating from high school, he gained admission into Ekiti State University in 2014.


He bagged his Bachelor of Arts Degree in Media and Theatre Arts from the institution in 2019. He graduated with a First Class Degree at 19, securing a 4.71 CGPA.


Adeoluwa has a Master’s in Marketing and Communications from the School Of Media and Communication, Pan-Atlantic University. He obtained his Master’s degree in 2021.



Adeoluwa was a member of the University Performing Troupe during his undergraduate studies. He served as his faculty representative at the Student Representative Council of Ekiti State University Student Union and was the Class Governor during his stay at the university.


He won the National Prize for Best Student Director at the 2018 Nigerian Universities Theatre Arts Festival (NUTAF). He is the youngest director to secure the award.


Adeoluwa worked as a Project Intern with Mahagony in 2019. That same year, Eni Adeoluwa was employed as a Growth and Digital Strategist by Money Africa. From July 2019 to February 2020, he was the Social Media Manager of 355 Restaurant & Lounge.


He worked as a Growth Analyst with the fintech startup Bamboo from August 2019 till October 2020. He worked Part-Time as an Intern with Ecobank Plc from August 2021 till October 2021.


Over the years, Adeoluwa has sharpened his skills and has worn many hats in the media, finance, tech, and creative industries. He is a writer, public speaker, art director, and media & communication specialist.


Adeoluwa is one of the leading Gen Z commercial models in Nigeria. He is the creator of the Lipgloss Boy brand. He is a top-rated Nigerian beauty influencer whose influence cuts across both male and female audience demographic.


He has worked on several projects with many brands, creative directors, art directors, and cinematographers.


Adeoluwa has secured brand partnership deals with many African brands. He is an EU-Africa Ambassador and was appointed to the position in October 2022.


He is the First Brand Ambassador of Crocs Nigeria; he bagged the brand deal in 2022.

Adeoluwa Is the Host of the Late Night Show with Eni. He interviews celebrities and influencers on the show. The Circle Lagos produces the talk show.


Besides brand influencing and hosting, he is also an actor. He was cast to sub-lead in the Accelerate TV web series Clinically Speaking.


He acted alongside Nollywood actors such as Gbemi Akinlade, Maurice Sam, Oli Ekun, Shalewa Ashafa, Eso Dike, Paul Utomi, and Omotunde Lolo Adebowale-David (Lolo1).

Adeoluwa has also performed as a director of photography. He is the Haunting short film’s producer and director from 2018. His 2022-released online series, The Geng, was produced by him.


He has over 1 million followers on Instagram, 145k followers on Twitter and has over 32k subscribers on his YouTube channel.



Adeoluwa is estimated to be worth $400,000 to $800,000 (USD).

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